Google has been developing its Voice application, which used to be called Grand Central, since 2005. Now almost ready to roll out on general release (free, of course!), Voice has the potential to replace all internet voice applications with a single call manager. It can collate all your phone and messaging contacts, handle all voice calls and has many sophisticated add-ons such as call monitoring and automatic transcriptions.
Google has been in talks with the major terrestrial phone service providers. I, for one, am really looking forward to the day (coming soon) when I need only one phone and only one address book.
New York Times
[link]
UK online sales will actually increase during the recession at a rate
of 6% a year, according to research by e-commerce consultancy firm
Forrester.
Despite the current economic downturn, the research
predicts that online sales will continue to rise as an increasing
number of customers move away from the high street.
"The
recession will hit online sales less hard than other channels as people
shop online to find better prices," said a spokesperson from Forrester.
Online
is one of the few sectors in the UK that is still experiencing a growth
in sales, and all small business owners are advised to make sure that
they have a fully functioning website where customers can purchase
their products and services online.
The survey predicts UK online sales for retail and travel will total over £37bn in 2009 and will rise to £56bn by 2014.
Forrester Research
[link]
Now I've seen plenty of the new ad formats, I have to say I prefer them. They seem like a more 'natural' addition to editorial content. But I wonder why ads have to be in fixed format? Isn't this just a lazy hangover from press - where subeditors worked to a fixed layout?
It seems that, just as the press liberates itself from fixed layouts (thanks to computer technology), new (entirely computer-generated) media choose to adopt the old Press constraints! Easier for buyers, certainly - and necessitated by templated CMS.
If online media are more restrictive than print ... has something gone wrong?
Business Insider says:
27 publishers with a reach of about 109 million unique visitors per
month -- that's 66% of the total U.S. Internet audience -- have agreed
to try one of three new online ad formats sometime before July. The
publishers are all members of the online publishers association (OPA).
Here's how an OPA rep described the units:
- The Fixed Panel (recommended dimension is 336 wide
x 860 tall), which looks naturally embedded into the page layout and
scrolls to the top and bottom of the page as a user scrolls.
- The XXL Box (recommended dimension is 468 wide x 648 tall), which has page-turn functionality with video capability.
- The Pushdown (recommended dimension is 970 wide x
418 tall), which opens to display the advertisement and then rolls up
to the top of the page.
The formats they've agreed on all have one trait in common: they are
much bigger and more attention-grabbing than the banner, which is
despised by publishers, advertisers and readers alike as an ad unit.
Business Insider
[link]
Whitehall's information-sharng programme lumbers on. I'll welcome it when it actually works ...
Jill Sherman reports:
Parents will be able to compare the cost and quality of nurseries and
childminders under plans to publish much more data on government interactive
websites.
By early next year they will also be able to post comments and challenge data
on a childcare site. Poor providers will be highlighted through a mixture of
Ofsted scores, council information and parental grumblings.
On a linked website, cyclists will be able to look up the worst blackspots in
England and Wales by the end of this year, says yesterday's White Paper on
public services. The Transport Department plans to extend the information to
all traffic accidents once the cycling data has been tested.
Crime rates are already provided locally by individual police forces
throughout England and Wales but by the end of this year recorded levels of
burglaries, robberies, and violent attacks will be standardised to provide,
in effect, a nationwide “crime map”.
These sites would link to a range of maps and interactive charts about
recycling rates, parking charges, council tax increases and service
performance tables, provided by town halls. At the press of a button
residents should in theory be able to find out almost everything about the
area in which they live.
Times Online
[link]
YouTube has begun blocking UK users' access to music videos
and is blaming the move on a hike in fees sought by the British body
that collects royalties for composers and publishers.
YouTube
said it failed to reach an agreement because PRS was asking it to pay
an amount that was "many, many more times higher" than the previous
licensing agreement.
Patrick Walker, YouTube's director of video partnerships in Europe, wrote on the company's blog: "The
costs are simply prohibitive for us -- under PRS's proposed terms we
would lose significant amounts of money with every playback.
"PRS
is unwilling to tell us what songs are included in the license they can
provide so that we can identify those works on YouTube -- that's like
asking a consumer to buy an unmarked CD without knowing what musicians
are on it."
Steve Porter, CEO of PRS for Music, claimed he received the call informing him of YouTube's decision only yesterday afternoon.
"PRS for Music has not requested Google to do this and urges them to reconsider their decision as a matter of urgency."
The
move means YouTube will be blocking premium music videos in the UK that
have been supplied or claimed by record labels, though it will take
time to go through its catalogue.
It will not block music uploaded by artists or users.
Brand Republic
[link]
Two young French entrepreneurs are celebrating their triumph in exporting a
very Gallic and un-American product to the United States: an internet forum
for wallowing in self-pity.
They have been surprised by the way that Americans are flocking to an
English-language version of VieDeMerde.fr
(which translates as s***ty life), a popular website on which the French
tell hard-luck stories and lament their misfortunes with black humour.
The US version of VDM, called F***MyLife (fmylife.com),
opened in January. A million people a day are now visiting to read about
other people's disasters or recount their own, Guillaume Passaglia, the
co-founder, told The Times. "This sort of humour is quite specifically French but nevertheless
it has worked in the US straight away," he said.
VDM has become one of France's top ten sites since its launch in January 2008
by Mr Passaglia and Maxime Valette. It has spawned half a dozen others. The
latest of the haunts for "des serial losers", as they are known, opened to
instant success on Monday under the name RaterSaVie.com
(FailYourLife). The spur was a remark last month by Jacques Seguela, a
veteran advertising man and friend of President Sarkozy, that anyone who did
not have a Rolex watch by the age of 50 had "failed his life". Mr Sarkozy is
often criticised for his Rolex taste.
With their sardonic despair, the hard-luck sites reflect the pessimistic
streak in the French character, as well as illustrating Voltaire's remark
that "the misfortunes of some make for the happiness of others". Some have
described the sites as Twitter for losers.
The idea of VDM and FML, the American offshoot, is simple: losers tell their
sob story in a few words, the darker and bleaker the better. It must start
"Aujourd'hui/Today" and end with the curse VDM - or FML in English.
For example: "Today my boss fired me via text message. I don't have a text
messaging plan. I paid $0.25 to get fired. FML." Or, from VDM: "Today, I
received two text messages from my girlfriend. The first to tell me that it
was all over. The second to tell me that she had sent it to the wrong
person. VDM."
Mr Passaglia, whose site produced the material for a book last December, said
that his team rejected the great majority of the 20,000 stories they
received every day and published only the best. They had been helped by the
economic crisis. "That favours this type of mentality. You have even more
need to distance yourself from the difficulties of the world by laughing at
your daily problems."
Times Online
[link]
Netflix
Inc. is expected to announce a deal with Korea's LG Electronics Inc.
that will make a Netflix online-video service available on a new line
of high-definition TV sets from LG due out this spring. The online
service offers 12,000 movie and television titles.
Amid other developments pegged to this week's Consumer Electronics Show in Las Vegas, Yahoo Inc. and Intel Corp.
plan to announce support from several major consumer-electronics
companies to sell TV sets that come with software, dubbed widgets, that
make it easier to call up Web content on TV sets using ordinary remote
controls rather than computer keyboards.
Efforts to combine Internet technology with TV sets first emerged in the mid-90s.
The current economic climate could be a stumbling block,
deterring consumers from upgrading their existing TV sets. Observers have remarked that TV and Web are already interchangeable to some degree, and consumers may not wish to pay the estimated $300 more for a Web-ready TV.
Still, the topic remains a hot one in high-tech circles because of
the potential impact on existing business models in the entertainment
industry. Instead of the often expensive packages of video content from
cable and satellite providers, the Internet could theoretically deliver
a much wider array of entertainment and information choices -- many of
them free.
Wall St Journal
[link]
Sara Murray's daughter, Rowenna, got lost on a ski-ing trip. Shocked by the realisation that - in this mobile age - there was no fast way to find out where Rowenna was, she used her contacts & business know-how to develop the Buddi, a square box, not much bigger than a watch, which can
hang around the neck.
To find someone's whereabouts, you log on to the buddi website and are
directed to the relevant page of Google Maps. Movements can be tracked in
real time. The device also contains a panic button, which alerts one of two
constantly monitored call centres and allows them to locate it. They call
the named guardians, listed in order of preference. The panic button also
sends an audio feed to the call centre.
The guardian has the option, based on what appears to be happening at the
scene based on the sounds on the audio feed, of going there directly or
calling the emergency services.
The buddi also has uses in the care of elderly or disabled people.
Times Online
[link]
A virtual shopping centre based on London's famous Oxford Street and West
End consumer hotspots is currently in development, set to open its
(virtual) doors in time for Christmas shopping in 2009.
The aim of the virtual Oxford Street venture is to bring over 600
West End traders from Bond Street, Oxford Street and Regent Street
online.
The £8m scheme has been masterminded by Alex Wrottesley from Near software who has teamed up with Be Broadband to bring a 'Second Life' style Oxford Street to (virtual) life.
"This
is the first time that someone has tried to recreate a city just as
you'd find it in real life," said Wrottesley.
The
virtual weather in Wrottesley's "Near London" is set to change
according to live Met Office data and shoppers can ping their mates on
Facebook or MySpace to go off on joint virtual shopping jaunts together.
Tech Radar
[link]
Computing giant IBM has completed a giant think-tank project, designed to forecast how technology will change the ways we live and work.
These include remote healthcare, 3-D shopping & education, voice-activated browsing, instant language translation and 'mind-reading' phones. As futuristic as these sound, they are merely developments on technologies that already exist.
"Imagine being able to virtually walk round stores and try on clothes ... recreate a room in your home & test out different appliances, colors and more ... Kids will be able to walk through rainforests or visit ancient Rome" says IBM.
IBM
[link]
Social networking sites, such as Facebook, MySpace
and Bebo, are seeing huge boosts in UK traffic thanks to mobile phones,
with average users checking their profiles more than eight times a day,
says new research.
Mobile
phone network Orange said 640,000 of its customers are accessing social
networking sites through their mobile phones, accounting for 166m page
impressions every month.
Individual users will check or update social networking sites a total of 260 times per month, an average of eight times per day.
Brand Republic
[link]
Having worked with many of the world's biggest ecommerce names
senior technical director at WebTrends, Conrad Bennett has a wealth of
experience and expertise in web site design, and has come up with a few
basic rules for online shops that although simple, can have a huge
effect if followed over the Christmas period:
I Want it Now: "Allow users to find what they want
- and quickly. Competition online is intense and if you don't get it
right then unless you have the monopoly on what you sell then I'll be
off to Google to find someone else. There's nothing worse than sending
online customers on a complicated paper chase - and there's no quicker
way to lose them. So if you offer a search function on your web site -
which is highly advisable - good indexing is crucial and don't make it
necessary to have a log-in to use the search function."
Transparency: "Always let users know where they
are in the buying process. With an online shop in particular, it is
vital for customers to be able to see the step they're at, and, just as
importantly, how many steps remain. The buying process should be kept
brief and to the point, and there should be complete clarity about the
final cost from the outset. Customers hate nasty surprises at the end
of the purchasing process and will often simply break off the
procedure, never to return."
Dropouts: "Understand why visitors interrupt the
process and abandon your web site. Why do visitors drop off a web site
at a particular point - and how can you optimise the process and remedy
this point of abandonment? They are often more valuable customers than
those that have actually bought something."
Beware the Back Button: "Keep it simple - buying
online is not, for most people, a recreational pastime. The technology
should be basic and adapted to suit visitor behaviour and support
normal browser navigation functionality. So make sure that using the
'Back Button' doesn't ruin the process - it's the most oft-used button
on any website so why disallow its use?"
Don't Get Flash: "Static web sites are a thing of
the past - but beware of excessively data-rich applications. Customers
will not wait an age for pages to load. The key is to find a balanced
mixture and, above all, to find a page design that matches the product.
While online videos, animations, blogs, etc. are right for some online
retailers, they're completely wrong for others. In fact, when in doubt
don't even think about Flash - it slows the process and unless it
really does add value, you will be losing users every second it takes
to load."
"Every Christmas online gains ground on its High Street counterparts
- whatever the economic weather. If anything in the current financial
climate, people increasingly see the Internet as an affordable and
hassle-free way to do their Christmas shop", explains Bennett.
"Even on
Christmas Day there are huge opportunities - while the shops were
closed on the 25th December 2007, four million Britons went online and
spent £84 million. However without a firm grasp on how customers are
actually interacting with your site, you could end up with a
disappointing slice of the Christmas retail pie."
Web Trends
[link]
Millions of shoppers yesterday made Monday, 8th December 2008 the biggest online shopping day in history.
At
the 1.30pm peak of the buying frenzy, Britain was spending £16,000
every second, with the day's takings estimated at £320million.
David Smith, of e-retail experts IMRG, said: "It seems the mixture
of a cut in VAT and the credit crunch created an internet sensation
this year.
"Shoppers are more keen than ever to shop around for the lowest price possible.
"Sixty
per cent of them have realised that instead of traipsing up and down a
high street to compare prices they can look at an item in the shops
once, go home and compare prices online."
The resulting spree offered a rare boost to businesses facing the first "recession Christmas" for more than 15 years.
The Mirror
[link]
Deloitte's latest forecast estimates online Christmas sales will
increase by 10 percent this year – a figure in line with predicted
growth across the past 12 months.
The consultancy puts total online
spend this year at £4.7bn, also a 10 percent rise year on year.
Although
it is still growing, commentators have predicted online shopping is
beginning to slow — a recent Capgemini IMRG e-Retail Sales Index report
noted web sales grew by 54 percent in the last quarter of 2007 and just
15 percent in the corresponding quarter this year.
Deloitte also estimated the average basket size for online shoppers is 15 percent larger than those of high-street shoppers.
Deloitte Retail Review
[link]
Online retail website Amazon has launched a UK music download service, selling tracks from 59p and albums from £3. The new music store, called Amazon MP3,
will offer more than 3 million songs that will work on any digital
music player, including Apple's iPod.
The move puts Amazon in direct
competition with Apple for a stake in the growing market of online
music sales, which in Britain alone was worth an estimated £163m in
2007.
Unlike many files from Apple's iTunes
store, which can only be played through its iTunes interface or on an
iPod, the music available from Amazon will be free from the constraints
of digital rights management (DRM).
BBC News
[link]